About Us

BAVGH was formed as a way to express psychology through design as an ode to the fascination of both worlds, creating products that captivate the audience.

Established in 2020, the moniker BAVGH is stylized shorthand of the founder Fletcher Eshbaugh's last name which is a bastardization of "Bach" which translates to "brook" from the original German. The idea is that like water the idea flows between the two disciplines of Design and Psychology, constantly moving and filling the blank spaces.

Each collection will explore a new facet of psychology, and in some facets personality disorders in hopes of appealing to all of us whom have felt these feelings, and to raise discourse around what has essentially become a taboo subject. Mental health is one of the most underrepresented aspects of well being in society, but everyday we see wholesale discounting of these conditions, and the factors that let to outcomes based on these afflictions. The point is to shine a light on these areas not shroud them in darkness. We will never advance by ignoring the challenges we face collectively.

Be on the lookout for new and exiting products as we grow over the next year. We look forward to your continued support and wish you the best in these uneasy times.